Instagram has changed the way brands and individuals engage with their audience in the fast-moving world of digital marketing. The more fierce the competition becomes, the more important it is to have excellent strategies on how you achieve IG success. In particular, using artificial metrics has come into the limelight as a practice for this. In this article, you learn about how Artificial Metrics change the landscape of Instagram profiles to scale up engagement and Fake Follower count.
Other Read what is Artificial Metrics
Engagement figures that are not real user interactions or may be say Artificial metrics. For example, likes, comments, shares and the number of followers gained artificially through the use of purchased followers or bots. Even though the idea of artificial metrics is often seen as a negative thing — when done well, they can be used strategically to increase reach and number of views as part of a larger marketing campaign.
Up until recently, brands have been leaning on organic growth to build out their Instagram following. The shift in paradigms, however, was a result of the evolution of social media landscapes promoting immediacy. Artificial metrics became the solution for people who want to achieve visibility and engagement faster. Brands saw that high engagement metrics could lead to a perception of popularity, and this would attract real users who would provide long term revenue.
Artificial Metrics in Instagram Success
High engagement rates, follower growth and visibility are statistics traditionally associated with being successful on Instagram. Brands can generate Artificial Metrics that appear to be popular but may actually hurt them greatly on the platform. If an account is followed or engaging, it creates the perception that this account should be followed and interacted with.
Now how do these branding get ahead of their names when they use some form of artificial metrics, well within this is why doing these increased delivered engagement. An initial blindup of likes and comments can put you on the credibility zone and call in real followers, creating a loop of interaction.
Improving Visibility with Synthetic Metrics
Artificial metrics are designed to improve visibility. If your post gets a lot of likes or comments, it tells the Instagram algorithm that your content is high-quality and engaging. Consequently, the algorithm is more likely to push the post into news feeds and onto the Explore page.
For brands, this increased visibility is absolutely vital. Historically, brands had a much harder time gaining traction as algorithms favored accounts with proven high engagement metrics. Navigating these waters is challenging, but brands can ensure more success at scale by employing artificial tactics.
Fostering Follower Growth
Growth is a big goal for any brand on Instagram as you know. More the follower count, more the engagement and conversion. So a company can easily hook more followers by manufacturing artificial numbers of ‘likes’ and attracting real users with the first impression that they are already popular.
When someone sees a profile that has followers and engagement, they are much more likely to see it as credible. If the brand is perceived in such light, users will likely be interested in what the brand has to offer and thus more inclined to follow that account. Brands can also take advantage of this increase in their reach as the follower base is growing, and they aren’t already depending on it for everything to come later.
Creating Social Proof
Social proof is the psychological phenomenon that impact on user behavior in Social Media. When people see a post or an account with high engagement, they are more likely to consider it trustworthy, relevant and helpful. And, fake metrics are crucial for this type of social proof.
Brands can also inflate their engagement numbers artificially, which often encourages actual user interaction — because of the “if everyone else is doing it” mentality as well. By engaging, we not only are able to get the content into more immediate eyes but building that bond with followers resulting in returning business. When users consume content that is perceived as popular, they become more likely to be brand advocates, continually expanding the reach of the topic.
Implementation of marketing strategies that work
If brands plan on incorporating this method, they should make sure it is part of a larger marketing strategy that ultimately yields the best outcomes with artificial metrics. There are several important components for effective implementation:
Content Quality:
No matter what, content is and always will be the king in driving successful engagements. Creating visually-engaging and educational posts that are relatable to your audience needs to be a brand pillar. At the end of a day, good content is the foundation artificial metrics depend upon to work.
Engagement-Driven Campaigns:
Brands should create campaigns that drive interaction and encourage users to share. From competitions or polls to user-generated content ideas that help cultivate a shared experience and get followers excited about the brand.
Using Influencer Campaigns:
Utilizing influencers can supercharge the efficacy of artificial metrics. Influencers who already have a base of followers can make brand messages more easily available and drive sharing and user engagement.
Regular:
Brands must regularly audit their engagement metrics to ensure the success of their fake metrics approach. Brands should monitor like, comment and follower growth trends to understand where there is a sweet spot that has the potential for higher unfolding of reach.
Community Building with Artifacts Metrics
Creating a brand community builds loyalty and cultivates long-term engagement. Creating an artificial metric might give you a small initial nudge in the form of perceived popularity, but in order to build a great community you actually have to interact. The better approach for brands is to focus on how they can build a community, increasing engagement and the likelihood that users come back.
In a world where brands can falsely manipulate visibility, it is equally important that they behave authentically when engaging with their audience. Brands should respond to comments, host live sessions and prompt users for dialogue in order to make their followers feel appreciated and nurtured.
Engagement Tactics to Achieve Maximum Impact
To guarantee that artificial metrics yield meaningful engagement, brands need to use different effective engagement tactics:
Interactive Content:
Forcing users to engage with the brand, for example via quizzes or polls. This can stimulate higher levels of engagement and create more follower camaraderie.
Behind-the-Scenes Insights:
This type of content can support you to be more authentic and connecting. If a brand pulls back the covers to reveal what is happening behind the scenes of their business or introduces its followers to staff members, they are often even more ready to chip in and root for the brand.
Hooks are great to get the audience engaged, as are adding calls to action in your captions (asking them what they think about this, tagging their friends or joining the dialogue). Brands need to get their followers interacting with strong content.
Reposting Content from Others:
By sharing content that other users have created, brands can build a sense of community and start a call to action. By celebrating user contributions, users feel recognized and are encouraged to keep engaging with the brand.
Moving Forward with Artifical Metrics
The changing dynamics of social media seems likely to place the use of artificial metrics firmly under the microscope for those strategies practiced on Instagram. Short term for sure, the reliance is on smoke and mirrors but long term success will be achieved by building authentic relationships with your audience.
There is a growing need to genuinely connect with others: authentic engagement will be the future of social media marketing. Brands which make the effort to genuinely engage, will develop more meaningful and trusting relationships with their community.
Changes to the Algorithms:
The algorithm of Instagram will still get updated which can affect the way how users’ feed content is prioritized. As these changes take place, brands must be able to stay informed and shift their strategies accordingly.
Innovative Marketing Strategies:
Fake metrics will finally lead to the development of innovative marketing strategies. The use of tech in achieving interactions implies that brands need to find new ways to reach their audience.
Transparency:
Consumers are far more discerning, so the need for transparency in marketing practices will continue to rise. If they are brands that value authenticity and a real connection with their followers, then they will probably build better bonds with people.
Navigating the Landscape of Artificial Metrics
Basically, adopting a “fake metric” approach for achieving Instagram success can create chances and hurdles. While the actual upshot more engagement and social proof, faster may be tempting in the short-term, brands can capitalize on being held publicly accountable for their marketing tactics.
In the social media marketing world, a competitive landscape awaits brands eager to excel in tackling meaningful interactions, solid community engagement and transparency. While getting ahead in the social media marketing race is not an easy task, there are ways to do so by using these artificial metrics to brands advantage while staying truthful and having a good social image for longevity.
Key Takeaways
You Need Social Proof:
User behavior and interaction on social media are motivated by the image of popularity.
Faux Metrics Drive More Traffic:
When a manipulating engagement, there is an impression of audience size as a result, your content will start winning reach and more authentic engagements than before.
Authenticity:
The more authentic interactions, the higher the level of trust and credibility that exists even amidst competition.
Create a Community:
When followers feel like they are part of something, you not only establish trust but loyalty as well.
Adapting:
As the social media landscape constantly changes, brands will have to continually shift and pivot their strategies.
As brands continue to grapple with the nuances of social media marketing, their capacity to adapt, pivot and genuinely connect with their followers will determine how successful they are in a marketplace that is only going to get more crowded.