What is a LinkedIn newsletter? It’s a feature that allows users on LinkedIn to create and distribute regular articles or updates to their network of LinkedIn followers. LinkedIn newsletters help professionals share information, updates, and insights on various topics with their audience. With millions of professionals using LinkedIn daily, newsletters have become an excellent way to engage with connections and LinkedIn followers regularly.
We will explain what is a LinkedIn newsletter, why you should consider using it, and how you can create one. By the end of this guide, you’ll understand why LinkedIn Follower is a valuable tool for content marketing and personal branding.
What is a LinkedIn Newsletter?
A LinkedIn newsletter is a series of articles or posts shared with subscribers on LinkedIn. It works like an email newsletter but within the LinkedIn platform. Users who subscribe to your newsletter receive a notification when you publish new content, allowing them to stay updated on the topics you’re discussing.
LinkedIn newsletters are part of the LinkedIn articles feature. When you write articles on LinkedIn, you can choose to compile them into a newsletter. Subscribers can engage with your content by reading, liking, sharing, or commenting on your articles. Newsletters can cover any subject related to your field, industry news, personal insights, or professional tips.
Why Should You Create a LinkedIn Newsletter?
Creating a LinkedIn newsletter is a great way to share knowledge and insights while growing your network of LinkedIn followers. Here are some key reasons why you should consider creating one:
Build Authority in Your Industry
Writing consistent content in your LinkedIn newsletter helps you become a thought leader. By sharing in-depth knowledge on topics you care about, you establish yourself as an authority in your niche. Over time, your LinkedIn followers will come to see you as an expert, making your insights valuable to them.
Grow Your LinkedIn Followers
A well-crafted LinkedIn newsletter can help you attract new LinkedIn followers. When people find your content valuable, they are more likely to subscribe to your newsletter and share it with others. This boosts your visibility, as your subscribers’ connections may also come across your articles and follow you for more insights.
Engage Your Audience
Newsletters help you create a deeper connection with your audience. When you publish a LinkedIn newsletter, subscribers receive notifications, ensuring your content reaches them. This regular interaction keeps you on their radar and makes it easier to foster engagement with your LinkedIn followers.
Improve Your LinkedIn Profile Visibility
Publishing a LinkedIn newsletter regularly can increase your profile’s visibility. Each time you share an article, it shows up in your LinkedIn followers’ feeds, attracting more views to your profile. Additionally, LinkedIn favors active users, so producing high-quality content through newsletters can help you rank higher in search results on the platform.
Offer Value to Your LinkedIn Followers
The main goal of a LinkedIn newsletter should be to offer value to your audience. Whether you’re sharing industry trends, professional advice, or personal experiences, your content should be informative and engaging. By providing consistent value, you’ll strengthen your relationships with LinkedIn followers and keep them coming back for more.
How to Create a LinkedIn Newsletter
Now that you know what is a LinkedIn newsletter is and why it’s important, let’s dive into how you can create one. LinkedIn has made it easy for users to start a newsletter, even if you’re new to content creation. Follow these steps to launch your first newsletter:
Make Sure You Have Creator Mode Enabled
To start a LinkedIn newsletter, you first need to enable “Creator Mode” on your LinkedIn profile. This mode unlocks additional features, such as newsletters, for users who want to focus on content creation. To enable Creator Mode:
- Go to your LinkedIn profile.
- Scroll down to the “Resources” section.
- Click “Creator Mode” and follow the instructions to turn it on.
- Once Creator Mode is activated, you’ll be able to start your LinkedIn newsletter.
Go to the LinkedIn Articles Section
To create your newsletter, you’ll need to navigate to the “Write article” option, which is available in your LinkedIn home feed or in the “Create post” section. From there, follow these steps:
- Click “Write article.”
- On the article editor page, you’ll see an option to start a LinkedIn newsletter.
- Click “Create a newsletter.”
Name Your LinkedIn Newsletter
A key part of your LinkedIn newsletter is its name. Choose a title that reflects the content you’ll be sharing and resonates with your target audience. Make sure it’s simple, clear, and engaging. A catchy title can make a difference in attracting new subscribers.
Write a Compelling Description
In addition to naming your newsletter, you’ll need to provide a brief description. Explain what your newsletter is about, what value readers will get from it, and why they should subscribe. Be clear and concise, and make sure your description aligns with the interests of your LinkedIn followers.
Start Writing Your First Article
Now comes the fun part writing your first article. Since a LinkedIn newsletter consists of articles, make sure your content is informative and engaging. Focus on topics that are relevant to your audience and offer value through tips, advice, or industry trends.
Here are a few tips for writing successful newsletter articles:
- Keep it clear and easy to read.
- Use short paragraphs and subheadings.
- Include images or videos to make your content more engaging.
- Always provide actionable insights.
Publish and Promote Your Newsletter
Once your article is ready, click “Publish.” LinkedIn will notify your LinkedIn followers and subscribers, giving your newsletter immediate exposure. To expand your reach, you can also share the link to your newsletter on other social media platforms, in emails, or on your website.
Best Practices for LinkedIn Newsletters
Now that you understand what is a LinkedIn newsletter is and how to create one, here are some best practices to keep in mind:
Be Consistent
Consistency is key to growing a loyal audience. Decide on a schedule that works for you, whether it’s weekly, bi-weekly, or monthly, and stick to it. Regularly providing fresh content will keep your LinkedIn followers engaged and eager for more.
Focus on Quality
The success of your LinkedIn newsletter depends on the quality of your articles. Ensure that each article offers valuable information, is well-researched, and is easy to understand. High-quality content will keep your subscribers engaged and encourage them to share your newsletter with others.
Engage with Your Audience
Respond to comments on your articles and ask your LinkedIn followers for feedback. Engaging with your readers makes them feel valued and builds stronger relationships. Use their input to refine your content strategy and address topics that interest them.
Use Visuals
Including images, infographics, or videos in your LinkedIn newsletter can make your content more attractive. Visuals help break up long blocks of text and can illustrate your points more effectively.
Promote Your Newsletter
Don’t just rely on LinkedIn to promote your newsletter. Share it across other platforms, in email signatures, or via messaging apps to attract more subscribers.
What is a LinkedIn newsletter? It’s a powerful tool for sharing insights, building authority, and engaging with your LinkedIn followers. Whether you’re a professional, entrepreneur, or content creator, starting a LinkedIn newsletter allows you to provide value to your audience while growing your personal brand or business.