Instagram is one of the most popular social media platforms, offering businesses an opportunity to connect with their target audience, build brand awareness, and boost sales. One of the best ways to leverage Instagram for business is by create an Instagram business account. In this research, we’ll walk you through how to create an Instagram business account, step by step, and explain how to optimize it to gain more Instagram followers.
Why You Should Create an Instagram Business Account
Before diving into how to create an Instagram business account, let’s first understand why it’s essential for your business. Instagram business accounts offer several benefits, including:
Access to Insights:
You get access to detailed analytics that show how your content is performing. You can track likes, comments, shares, saves, and the reach of your posts. This information is crucial for refining your Instagram strategy.
Instagram Ads:
Business accounts allow you to run Instagram ads. These ads can target specific demographics and appear in users’ feeds or stories, making it easier to reach your target audience.
Contact Information:
With a business account, you can display contact options such as your phone number, email address, or even a physical location, making it easier for customers to reach you.
Credibility:
A business account gives your brand more legitimacy. It lets users know that you are a company, not just a personal user, which can build trust with potential customers.
Linking to Shopify or Other Platforms:
If you’re selling products, you can link your Instagram business account to your Shopify store or other e-commerce platforms to make it easier for followers to shop directly from your Instagram posts.
Now that you know why it’s important, let’s jump into the steps for how to create an Instagram business account.
Step-by-Step Guide to Create an Instagram Business Account
Create an Instagram business account is simple and only takes a few minutes. Here’s how to create an Instagram business account from scratch.
Download the Instagram App
If you haven’t already, download the Instagram app from the App Store (for iPhone users) or Google Play Store (for Android users). Once the app is installed, open it to get started.
Sign Up or Log In
If you don’t have an Instagram account yet, tap “Sign Up” and enter your details such as your name, email address, and a password. Alternatively, you can use your Facebook account to log in. If you already have a personal account, you can log in with your existing credentials.
Switch to a Business Profile
To create an Instagram business account, you need to switch your personal account to a business profile. Here’s how:
- Go to your profile by tapping on your profile picture in the bottom right corner.
- Tap the three horizontal lines (hamburger icon) in the top right corner to open the menu.
- Select “Settings” at the bottom of the menu.
- Tap “Account.”
- Scroll down and select “Switch to Professional Account.”
- You’ll be asked to choose a business or creator account. Choose “Business” to create an Instagram business account.
Choose a Category
Next, Instagram will ask you to choose a category for your business. This helps your followers understand what type of business you’re running. Instagram offers a variety of categories such as “Retail,” “Health & Beauty,” “Food & Drink,” “Education,” and more. Choose the category that best describes your business.
Don’t worry; you can change the category later if you feel it doesn’t represent your business well.
Add Your Contact Information
After selecting a category, you’ll be prompted to enter your business contact information. You can add:
Email Address:
A direct email where customers can reach you.
Phone Number:
A contact number for customer inquiries.
Business Address:
If you have a physical store, you can add your address here.
This information will be visible to your Instagram followers, and they can use it to reach out to you directly.
Link to Your Facebook Page (Optional)
Instagram allows you to link your business profile to your Facebook page. This is optional, but it’s a good idea, especially if you plan to run ads or cross-promote your posts on both platforms.
- To link your Instagram business account to Facebook:
- Choose your Facebook page from the list if you have one.
- If you don’t have a Facebook page, you’ll be prompted to create one. Simply follow the on-screen instructions to set up your Facebook business page.
Set Up Your Profile
Your Instagram business profile should represent your brand and give your followers an idea of what your business is about. Here’s how to optimize your profile:
Profile Picture:
Choose a profile picture that represents your brand. For most businesses, this could be your logo or a recognizable image related to your business. Your profile picture is the first thing people see, so make it eye-catching and professional.
Bio:
Write a concise bio that clearly describes your business. You have 150 characters to convey who you are and what you offer. Make sure to include a call-to-action (CTA), such as “Shop Now,” “Contact Us,” or “Learn More.” You can also add relevant hashtags and emojis to make your bio stand out.
Website Link:
Instagram allows you to add a clickable link to your website or a landing page in your bio. Make sure you include a link to your homepage, blog, or online store. This is an excellent opportunity to direct Instagram followers to your business’s online presence.
Story Highlights:
Create an Instagram Business Account can create story highlights. This feature allows you to save important stories to your profile, such as customer reviews, product details, or behind-the-scenes content. It’s a great way to keep your audience engaged and inform them about your offerings.
Start Posting Content
Now that your business account is set up, it’s time to start posting! Share high-quality images and videos that represent your brand. Keep in mind that Instagram is a visual platform, so your content should be eye-catching and professional.
To get more Instagram followers, focus on creating content that resonates with your target audience. Whether it’s product photos, promotions, or lifestyle content, make sure it aligns with your brand’s values.
Use relevant hashtags, tag your products or services, and post consistently to keep your audience engaged.
How to Grow Your Instagram Business Account
Now that you know how to create an Instagram business account, let’s discuss how you can grow your following and increase engagement. Here are some tips to help you gain more Instagram followers:
Post Consistently
Consistency is key when it comes to growing your Instagram followers. Post regularly and at the right times to ensure that your audience stays engaged. Use tools like Buffer or Hootsuite to schedule your posts in advance.
Use Hashtags Strategically
Hashtags are a great way to reach a broader audience and attract new Instagram followers. Use relevant and trending hashtags that reflect your industry or niche. You can use up to 30 hashtags per post, but it’s often best to use 5-10 highly relevant hashtags.
Engage with Your Followers
Engagement is crucial for building a loyal following. Respond to comments, like and comment on other users’ posts, and use Instagram Stories to connect with your audience. Engaging with your Instagram followers will make them feel valued and more likely to interact with your content.
Collaborate with Influencers
Partnering with influencers in your industry can help you reach a larger audience. Influencers already have a dedicated following, and their endorsement can help you gain new Instagram followers.
Run Contests and Giveaways
Contests and giveaways are a fun way to increase engagement and attract new Instagram followers. Offer a prize and ask people to follow your account, tag a friend, or share your post to enter.
Create an Instagram Business Account is essential for promoting your business, building brand awareness, and engaging with your audience. By following the steps above, you can easily create an Instagram business account and start growing your presence on the platform.
Remember to optimize your profile, post consistently, engage with your audience, and use strategies to gain more Instagram followers. With time, your Instagram business account can become a powerful tool for your business growth.