Using the best hashtags for Instagram is one of the easiest ways to get more views, likes, and followers. If you want to grow your profile, reach more people, and attract the right audience, this guide is for you. Whether you’re a beginner or someone trying to improve your posts.
We’ll show you how to find the right hashtags in the simplest way to boost your visibility and attract more Instagram Followers.
What Are Hashtags and Why Are They Important?
Hashtags are words or phrases that begin with the “#” sign. They help people find posts on the same topic. For example, if you post a picture of food and use #foodie, anyone searching for that hashtag can find your post. That’s why using the best hashtags for Instagram can help more people see your content and increase your chances of getting an Instagram follower.
Why Do You Need the Best Hashtags for Instagram?
Using the right hashtags can:
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Get your content seen by more users.
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Help you reach your target audience.
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Grow your engagement and get more likes and comments.
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Increase your Instagram follower count.
The trick is to use the best hashtags for Instagram that are relevant, popular, and targeted.
Step 1: Know Your Niche
Before you look for hashtags, think about what your Instagram page is about. Is it food, fitness, travel, fashion, or business? Finding the best hashtags for Instagram depends on your content type. If you’re a travel blogger, hashtags like #travelgram or #wanderlust may be helpful. This helps people who love travel find and follow you, giving you a new Instagram follower.
Step 2: Use Instagram’s Search Bar
The easiest way to find the best hashtags for Instagram is to use the Instagram app itself:
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Tap the search icon.
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Type a word related to your content (like “fitness” or “food”).
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Click on the “Tags” tab.
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You’ll see a list of hashtags and how many posts use them.
Choose hashtags that are not too popular or too small. Aim for hashtags that have between 10,000 and 500,000 posts.
Step 3: Study Influencers in Your Niche
Look at the posts from influencers who share the same kind of content. What hashtags are they using? If their posts are getting a lot of likes and comments, they may be using the best hashtags for Instagram for that topic. Take notes and test some of the same hashtags to see if they work for you. This strategy can help you gain a real Instagram follower base.
Step 4: Use Hashtag Generator Tools
There are free tools online that help you find the best hashtags for Instagram. You just enter a keyword, and the tool shows hashtags that are popular for that topic. Some good tools include:
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All Hashtag
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Hashtagify
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Display Purposes
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MetaHashtags
These tools are easy to use and help save time. You’ll get a list of useful hashtags you may have never thought of before. It’s a smart way to reach new people and gain more Instagram followers.
Step 5: Combine Big and Small Hashtags
Don’t only use hashtags that are very popular (like #love or #happy). Your post might get lost in the crowd. Mix it up. Use:
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1–2 big hashtags (1M+ posts)
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3–5 medium hashtags (100K–1M posts)
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5–10 small hashtags (10K–100K posts)
This method gives your post a better chance of staying visible. By using a mix of the best hashtags for Instagram, your chances of being seen and gaining a new Instagram follower go up.
Step 6: Create a Branded Hashtag
If you’re building your own brand or business, you can make your own hashtag. For example, a travel blogger named John might use #TravelsWithJohn. Ask your followers to use it too. Over time, this can become one of the best hashtags for Instagram for your content. It also builds a strong connection with your Instagram follower community.
Step 7: Save Time with Hashtag Sets
Instead of typing hashtags every time, make sets. You can create a few different groups of hashtags for different topics. For example:
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Food Set: #foodie #yum #homecooking
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Travel Set: #travelgram #explore #vacationmode
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Fitness Set: #fitlife #healthyliving #workoutgoals
When you post something new, just copy and paste the matching set. This helps you use the best hashtags for Instagram consistently and saves you a lot of time.
Step 8: Check What’s Trending
Sometimes new hashtags become very popular quickly. You can check what’s trending by:
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Looking at Instagram Explore page.
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Watching reels and stories.
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Following news related to your niche.
Jumping on a trending hashtag can give your post a huge boost. If you use it right, you may even go viral and gain hundreds of new Instagram followers.
Step 9: Track and Test Hashtag Performance
Try different hashtags and see what works. Look at:
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Which hashtags bring the most likes.
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Which ones give the most new followers.
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Which get the most shares or saves.
Tracking helps you improve and find out which are truly the best hashtags for Instagram for your account. This way, you build a stronger Instagram follower base and grow your page faster.
Step 10: Avoid Banned or Spammy Hashtags
Some hashtags are banned by Instagram or can lower your reach. Avoid hashtags that are too generic, overused, or flagged as spam. Examples of risky hashtags include #like4like or #followme. They may sound helpful but often bring fake engagement.
Stick to clean, relevant, and niche hashtags that really describe your content. That’s how you grow a genuine Instagram follower list and improve your visibility.
Extra Tips to Use Hashtags the Right Way
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Use up to 30 hashtags per post.
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Put hashtags at the end of the caption or in the first comment.
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Keep your hashtag sets fresh—update them monthly.
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Be real and honest—never use misleading hashtags.
By using the best hashtags for Instagram correctly, you can reach more people without spending any money on ads. It’s one of the easiest ways to grow fast.
Common Mistakes to Avoid
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Using the same hashtags over and over again.
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Copying hashtags without checking what they mean.
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Using hashtags that are not related to your post.
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Adding hashtags just to get likes without thinking about your audience.
Avoiding these mistakes helps you connect with the right Instagram follower and build a better profile.
Finding the best hashtags for Instagram doesn’t have to be hard. With the right strategy, tools, and mindset, you can easily boost your reach, get more likes, and gain real followers. Just remember:
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Know your niche.
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Mix big and small hashtags.
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Track your results.
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Avoid spammy tags.
By following these steps, you’ll become better at using hashtags and grow your Instagram follower count naturally.