Every brand is well-aware of the impact of having a huge number of followers, but not all are prepared to take the long road of gaining Instagram followers.
Whether ‘buying followers is a good thing’ has always been a topic of conflict, with people arguing in favor and against it. Some consider it the best option for giving a quick boost to your social media presence, while others consider it an illegitimate way of gaining followers.
However, both sides of the argument agree on one thing- that it is important to have more and more followers on your Instagram to build your brand credibility. Although Instagram is having millions of users, increasing the number of followers organically is an arduous and time-taking process, and no matter how ridiculously amazing your content is, you can’t get a big number of followers overnight.
Business owners or startups do not have the time and patience for that. So, to buy Instagram followers seems to be the only way out for them. This is also the reason why there has been a surge in the demand for online services offering to purchase Instagram followers.
The major downside of buying Instagram followers is that most followers are not even real people or are just bots. And Instagram is smart enough to deal with this tactic, as it is working on ways to eradicate the fake account to keep the platform organic.
But not all websites sell ‘fake followers,’ as there are many websites or services that sell followers having real accounts, having human users. With that said, here are the top pros and cons that come with buying Instagram followers. Depending on the benefits and drawbacks of buying followers, you can decide yourself whether it will be a good option to buy Instagram followers for your brand.
Advantages of Buying Instagram Followers:
1) Buying followers leads to more followers:
When the users see that your Instagram account is having a good following, they are most likely to follow it too with no apparent reason. Buying Instagram followers is a great way to grow your Instagram engagement, and make your brand’s profile look trustworthy and worth following. If you buy Instagram followers, it will help your brand get noticed. But whether you retain those followers is on you; your content has to be captivating and should add value to the life of the users, otherwise, they may end up unfollowing your account.
2) Strengthens social engagement of your brand:
The followers that you bought, are going to engage with your brand and its posts through commenting, liking, and sharing. This social engagement encourages interaction, comments, and likes from the real followers (that you did not buy). This will result in a better flow of your content on Instagram that will help drive the real followers to initiate an interaction. However, for this to happen, you have to be cautious while buying followers, as you need followers that are human and that are genuinely going to engage with your Instagram account. So the followers that you buy should assist in your Instagram growth instead of hindering it.
3) Better Visibility of your Brand in the field:
When you buy Instagram followers, it increases your brand visibility. Instagram Algorithm uses different techniques to determine what content would end up in the feed of its users, and the number of followers is one of the major factors. It is more likely to show a brand with a greater number of followers as opposed to the accounts with a fewer number of followers, especially the brand and creators in the same industry as yours. A big number of followers is an indicator of your brand’s popularity and thus, helps in boosting your brand visibility.
4) Help with other Marketing Campaigns:
Having followers on your Instagram increases the credibility and trustworthiness of the brand. Due to this, you will be able to run effective marketing campaigns and customers won’t have a second thought before contacting you. And these marketing campaigns will further help in gaining you more followers. You have to make sure that you keep the momentum and engagement going after you purchase the Instagram followers.
5) Returns are good:
Buying Instagram followers could turn out to be a pricey deal, and it has to be if you are buying high-quality Instagram followers. You have to buy at least a thousand followers and anything less won’t look good on your profile. However, when you buy Instagram followers, the return on this investment is guaranteed because lots of users buy many thousands of followers to increase reach and engagement. But you need to choose followers providers carefully when looking for services to buy followers.
Make sure to weigh the aforementioned pros accurately before you decide to buy Instagram followers. It is solely based on your own perspective and brand’s requirements, and possibly other factors to know whether buying followers is the right option for you.