LinkedIn continues to be one of the most important platforms for professionals, businesses, and job seekers. Whether you are looking to connect with industry peers, promote your business, or share valuable content, understanding the best times to post on LinkedIn is crucial for maximizing engagement. The right timing can significantly increase the chances of your posts getting noticed; leading to more interactions such as LinkedIn likes, comments, and shares. In this research, we will explore the best times to post on LinkedIn in 2025, along with some tips to help you make the most of your LinkedIn presence.
Why Does Timing Matter on LinkedIn?
Before diving into the specifics of the best times to post on LinkedIn, it’s important to understand why timing matters. Unlike other social media platforms like Instagram or Facebook, LinkedIn is a professional network, and users typically check the platform at specific times during the workweek. The more people who see your post, the higher the chances of getting a LinkedIn like, comment, or share.
Here are a few reasons why the timing of your posts matters:
Audience Behavior:
LinkedIn users generally browse the platform during work hours, and understanding when your audience is most active helps ensure your post gets maximum exposure.
Engagement Boost:
Posting at the right time can increase your post visibility. LinkedIn algorithm prioritizes posts that receive early engagement, meaning the more likes, comments, and shares your post receives early on, the higher the chance it will be shown to a broader audience.
Content Visibility:
Posts that are published at the right time are more likely to appear on the LinkedIn feeds of users, especially those who are likely to engage with your content.
Now that we understand why timing is essential, let’s look at when the best times to post on LinkedIn in 2025 is.
What Are the Best Times to Post on LinkedIn in 2025?
The best times to post on LinkedIn in 2025 is typically in the early morning, between 7 AM and 9 AM. This is when most professionals check their LinkedIn feed to catch up on the latest industry news, job updates, or other important information before diving into their workday.
Why is this time effective?
Morning Routine:
Many people begin their day by checking LinkedIn, especially if they are actively looking for job opportunities or professional updates.
Fewer Competitors:
Posting early in the morning means your content has a better chance of being noticed before other posts flood the feed.
Higher Engagement:
Since many users are fresh and have a few minutes before their workday starts, they are more likely to engage with posts.
To get the maximum LinkedIn likes during this time, consider sharing insightful articles, job updates, or motivational posts that people may want to interact with as they begin their day.
Mid-Morning: Between 10 AM and 12 PM
Mid-morning, between 10 AM and 12 PM, is another best times to post on LinkedIn in 2025. This is when most professionals have settled into their work routines and are more likely to take short breaks to check LinkedIn.
Why is this time effective?
Peak Productivity:
By mid-morning, people have started their tasks and are likely to take a break to engage with social media content.
Lunch Break Prep:
Many users start planning their lunch or browsing social media during this time, so your post can get noticed as they check LinkedIn.
If you post during this time, aim to share thought leadership content, articles, or job openings that encourage engagement from professionals looking to network or learn more about industry trends.
Early Afternoon: Between 1 PM and 3 PM
While the early afternoon might seem like a less obvious time to post, it can be one of the best times to post on LinkedIn in 2025. This is when people often return from lunch breaks and checks their social media before diving back into their work tasks.
Why is this time effective?
Post-Lunch Slump:
After lunch, many people tend to experience a slight productivity dip. This is the perfect time for them to browse through LinkedIn and engage with content.
Global Audience:
If you have a global audience, posting in the early afternoon can help you reach people in different time zones, especially those who are just starting their day.
During this time, content that inspires or educates works well, such as industry-related news or professional development tips that people can use in their afternoon work tasks.
Late Afternoon: Between 4 PM and 6 PM
The late afternoon, between 4 PM and 6 PM, is also considered one of the best times to post on LinkedIn in 2025. By this time, people are winding down from their workday and might be checking LinkedIn for industry updates or networking opportunities.
Why is this time effective?
Winding Down:
As the workday ends, users are likely to check LinkedIn to wrap up any loose ends, check on any messages, or read through posts from their network.
Pre-Commute:
People often browse LinkedIn while commuting home or before finishing their workday.
To make the most of the late afternoon, post content that is light and easy to digest, such as blog posts, helpful tips, or summaries of the day’s most important professional events. This type of content can encourage a LinkedIn like or comment from users winding down their workday.
Weekdays: Tuesday, Wednesday, and Thursday
Although the time of day is important, so is the day of the week. Based on recent trends, the best times to post on LinkedIn is not only dependent on the hour but also on the weekday.
Why weekdays matter:
Tuesday to Thursday:
These days are often considered the best for LinkedIn activity, as people are deep into their workweek and most productive. Mondays can be slow due to the start of the week, and Fridays may see lower engagement as people start to check out for the weekend.
Monday and Friday:
While not ideal, Monday and Friday can still work for certain types of posts, such as weekend summaries or motivational Monday content.
To maximize your visibility, aim for a Tuesday, Wednesday, or Thursday post during one of the peak times mentioned earlier.
Tips to Maximize Engagement with the Best Times to Post on LinkedIn
Now that we’ve covered the best times to post on LinkedIn, it’s time to discuss strategies for maximizing your engagement. Timing is just one part of the equation. Here are some tips to help you boost your LinkedIn likes and improve your overall performance and the Best Times to Post on LinkedIn:
Use Attention-Grabbing Headlines
The first few words of your post matter the most. A compelling headline or opening sentence will grab attention and entice your audience to read more. Make sure your content is relevant to your followers and addresses a common pain point or interest.
Include Visuals
Posts with images or videos are more likely to get engagement than text-only posts. Share high-quality visuals that are relevant to your message. Infographics, videos, and eye-catching images can increase your chances of receiving LinkedIn likes.
Be Consistent
Consistency is key on LinkedIn. Try posting regularly at the best times to post on LinkedIn to keep your audience engaged. The more you post, the more likely your audience will engage with your content and interact with your updates.
Use Hashtags Wisely
Hashtags increase the reach of your posts on LinkedIn. Use relevant hashtags that will help your content get discovered by a wider audience. However, avoid overloading your posts with hashtags; 3-5 hashtags are usually enough.
Engage with Your Audience
Don’t just wait for likes and comments. Engage with your audience by responding to comments, starting discussions, and thanking people who interact with your posts. Building relationships with your LinkedIn followers will help increase your visibility.
Understanding the best times to post on LinkedIn is a key factor in boosting your engagement and growing your presence on the platform in 2025. By posting during the early morning, mid-morning, early afternoon, or late afternoon, and on weekdays like Tuesday to Thursday, you can maximize the chances of getting noticed by your target audience.
In addition to posting at the right time, remember to create compelling content, use attention-grabbing headlines, engage with your audience, and include relevant hashtags to increase your LinkedIn likes and overall engagement.