Twitch is one of the most popular live streaming platforms, known for its active and passionate community of gamers, streamers, and content creators. One of the best features Twitch offers is Channel Points. These points allow viewers to engage with streamers in a more interactive way by earning points while watching streams, and using them for special rewards or actions.
If you’re a streamer looking to set up Channel Points on Twitch in 2025, you’re in the right place. In this blog, we’ll guide you step by step through the process of setting up Channel Points on Twitch, the benefits they offer, and how you can customize them to fit your channel’s personality and goals. We’ll also explore how to use Twitch followers to maximize engagement with your audience.
What Are Channel Points on Twitch?
Before we get into the process, let’s quickly explain what Channel Points are. Channel Points are a form of virtual currency on Twitch that viewers earn while watching a stream. These points can be spent on rewards, such as unlocking custom emotes, playing sound effects, getting shoutouts, or other fun interactions with the streamer.
Channel Points on Twitch help foster a sense of community on Twitch by giving viewers a way to directly engage with their favorite streamers, increasing interaction and viewer retention. For streamers, it’s a great way to keep Twitch followers engaged and reward loyal viewers.
Benefits of Using Channel Points on Twitch
Set up Channel Points on Twitch offers several benefits for both streamers and viewers. Here are some of the key advantages:
Increased Viewer Engagement:
By enabling Channel Points on Twitch, streamers encourage more interaction with their viewers. The more a viewer watches, the more points they earn, which creates an incentive to stay longer.
Personalization:
Streamers can create custom rewards tailored to their channel, making the experience unique for their Twitch followers.
Community Building:
Channel Points help foster a sense of belonging. Viewers feel appreciated when they can use their points for exclusive perks.
Monetization Opportunities:
Streamers can also tie some rewards to paid subscriptions or donations, creating additional revenue streams.
Now that we’ve covered the basics, let’s dive into how to set up Channel Points on Twitch in 2025.
Enable Channel Points on Twitch
The first step to set up Channel Points on Twitch is to enable the feature. Here’s how you do it:
Open Your Twitch Account
Log in to your Twitch account. You must be a Twitch Affiliate or Partner to use Channel Points. If you are not yet an Affiliate, you’ll need to reach Twitch’s Affiliate Program criteria, which includes meeting certain milestones such as average viewers and stream frequency.
Go to Your Creator Dashboard
Once logged in, click on your profile icon in the top right corner, and select Creator Dashboard from the dropdown menu.
Find the Channel Points Settings
In your Creator Dashboard, click on the Preferences tab on the left-hand side. Then, select Channel from the list of options. Scroll down until you find the Channel Points section. This is where you can manage and configure everything related to Channel Points.
Enable Channel Points
If Channel Points are not yet enabled for your account, you’ll see an option to turn them on. Toggle the switch to enable Channel Points on your Twitch channel. Once you’ve done this, you’ll be able to customize how they work.
Customize Your Channel Points Rewards
Now that Channel Points are enabled, it’s time to create custom rewards for your viewers. You can tailor the rewards to suit your stream’s theme or personal preferences. Here’s how to set up Channel Points on Twitch rewards:
Select the Rewards Tab
In the same Channel Points settings menu, you’ll see a tab labeled Rewards. Click on this to see all the default rewards provided by Twitch, such as “Highlight My Message” or “Post a Message in Chat”.
Add Custom Rewards
Twitch allows you to create custom rewards for your viewers to redeem using their points. Click the Create Custom Reward button to get started.
Here’s what you can customize:
Reward Name:
Choose a creative name for your reward that fits your channel’s style. It could be anything from “Shoutout Me” to “Pick the Game” or even something fun like “Make Me Dance!”
Cost:
Set how many points the reward will cost. You can make it affordable for more frequent interactions, or pricey for rare, exclusive rewards.
Description:
Give a brief description of what the reward will entail. This helps clarify what viewers can expect.
Maximum Redemptions:
You can limit the number of redemptions per stream to keep it exclusive or to avoid overwhelming yourself with too many requests.
Cooldown:
If the reward is something that needs a break (like a “Shoutout”), you can set a cooldown period.
Set Up Alerts for Custom Rewards
You can also choose to have alerts appear when someone redeems a custom reward. This makes the experience more interactive for your Twitch followers and creates a sense of excitement.
Save Your Rewards
Once you’ve created all the rewards, make sure to save them. You can always come back and adjust these rewards later as your channel grows or as you try new ways to engage with your audience.
Promote Your Channel Points
Once you’ve set up Channel Points on Twitch, you need to let your Twitch followers know about them. Here are some strategies to effectively promote the new feature:
Announce Channel Points during Your Streams
The first time you activate Channel Points, make an announcement during your stream. Explain how Channel Points work, what rewards are available, and how viewers can use them to interact with you.
Update Your Stream Alerts
Set up a custom alert for when someone redeems a Channel Points reward. This will make your stream more interactive and encourage more viewers to participate in using their points. You can also have fun with it and make the redemption process entertaining for your audience.
Use Social Media
Leverage your social media channels (Twitter, Instagram, etc.) to announce the activation of Channel Points. You can even post sneak peeks of the rewards you’re offering to get viewers excited to join your stream and earn those points.
Create Special Events or Promotions
Occasionally, offer bonus points or exclusive rewards for certain events. For example, you can have special “Channel Points challenges” where viewers can redeem unique rewards that are available only for a limited time. This can help you keep things fresh and engage your Twitch followers even more.
Track and Adjust Your Channel Points Settings
As with any feature, it’s important to keep track of how Channel Points are working for you and your viewers. Twitch provides analytics for Channel Points, allowing you to monitor which rewards are the most popular and which ones aren’t getting much attention. You can adjust rewards, costs, and redemption limits based on this feedback to better serve your Twitch followers.
Check Your Channel Points Analytics
To do this, go back to the Channel Points settings menu. You’ll find a section that shows how many points have been redeemed, what rewards are most popular, and how active your viewers are with the system. This helps you make informed decisions on what’s working and what could use improvement.
Update Your Rewards Regularly
As your audience grows, you may want to add new rewards or modify the existing ones. You can adjust the points needed for rewards, add more personalized options, or even remove those that are no longer relevant to your channel.
Keep Engaging with Your Viewers
The key to successfully set up Channel Points on Twitch is to keep your viewers engaged. The more engaged they are, the more likely they are to keep earning points and redeeming them. Here are some tips to keep your Twitch followers coming back:
Offer new rewards regularly:
Keep your rewards fresh and exciting by introducing new ones.
Host special Channel Points events:
Plan unique events where viewers can earn extra points or unlock exclusive rewards.
Be interactive:
Engage with your viewers by responding to their rewards, thanking them, or involving them in your stream.
In 2025, setting up Channel Points on Twitch is an excellent way to boost interaction with your Twitch followers, increase viewer engagement, and create a more personalized streaming experience. By following the steps outlined in this guide, you can easily set up and customize Channel Points, promote them to your audience, and track their success. With a little creativity and consistency, Channel Points will help you create a loyal community around your Twitch channel.
So, go ahead and set up Channel Points on Twitch today, and watch your stream become more engaging and exciting for both you and your Twitch followers