If you want your YouTube channel to grow, keyword research is essential for boosting YouTube engagement. It helps you understand what your audience is searching for and allows you to create content that matches their interests. Here, we will discuss how to do YouTube keyword research. These methods are easy to follow and will help you find the best keywords to make your videos more discoverable.
1. Use YouTube’s Search Suggest Feature
One of the easiest ways to start your keyword research is by using YouTube’s own search suggest feature. This method is straightforward and doesn’t require any special tools.
How to Use YouTube’s Search Suggest?
- Step 1: Go to YouTube: Open YouTube on your browser or app.
- Step 2: Type in a Topic: Start typing a word or phrase related to your content in the search bar. As you type, YouTube will automatically suggest popular searches.
- Step 3: Analyze Suggestions: Look at the suggested keywords. These are phrases that people are already searching for, so they are a great starting point for your keyword research.
By using YouTube’s search suggest feature, you can quickly discover what your audience is looking for, helping you create content that matches their interests.
2. Analyze Your Competitors’ Videos
Another effective way to learn How to Do YouTube Keyword Research is by analyzing your competitors’ videos. By looking at the keywords they use, you can get ideas for your own content.
How to Analyze Competitors’ Videos?
- Step 1: Identify Competitors: Start by identifying channels that create similar content to yours. These could be channels that target the same audience or cover similar topics.
- Step 2: Look at Video Titles and Descriptions: Check out the titles and descriptions of their most popular videos. These often contain the keywords they are targeting.
- Step 3: Check Tags: Some browser extensions, like TubeBuddy or VidIQ, allow you to see the tags that competitors use in their videos. Tags are another source of keyword ideas.
Analyzing your competitors’ videos is a simple yet powerful way to find keywords that work, helping you to attract more views and grow your channel.
3. Use Free Keyword Tools
If you want to learn How to Do YouTube Keyword Research using tools, there are several free options available. These tools can help you find keywords that are popular and relevant to your content.
How to Use Free Keyword Tools?
- Step 1: Choose a Tool: Some popular free tools include Google Keyword Planner, Ubersuggest, and Keyword Tool (keywordtool.io). These tools allow you to search for keywords related to your topic.
- Step 2: Enter Your Topic: Enter a word or phrase related to your content into the keyword tool. The tool will generate a list of related keywords along with information like search volume and competition.
- Step 3: Analyze the Results: Look for keywords with a high search volume and low competition. These are the keywords that are most likely to help your video rank well.
Using free keyword tools is an excellent way to find popular keywords that can help your videos get discovered by more viewers.
4. Monitor Trends with Google Trends
The final method in our guide on How to Do YouTube Keyword Research is to monitor trends using Google Trends. This tool helps you see what topics are currently popular, allowing you to create content that taps into these trends.
How to Use Google Trends?
- Step 1: Go to Google Trends: Visit the Google Trends website.
- Step 2: Enter a Keyword: Enter a keyword related to your content in the search bar. Google Trends will show you how that keyword’s popularity has changed over time.
- Step 3: Explore Related Topics: Google Trends also shows related topics and queries. These can give you ideas for other keywords to target.
- Step 4: Compare Keywords: You can compare the popularity of different keywords to see which ones are trending upwards.
Monitoring trends with Google Trends is a great way to stay ahead of the curve and create content that resonates with your audience.
Keyword research is a vital part of growing your YouTube channel. By following these How to Do YouTube Keyword Research, you can find keywords that will help your videos get discovered by a larger audience. Whether you use YouTube’s search suggest feature, analyze your competitors’ videos, utilize free keyword tools, or monitor trends with Google Trends, each method offers unique insights that can improve your content strategy.
Remember, the key to successful keyword research is consistency. Regularly updating your keyword strategy and staying informed about trends will help you stay competitive in the ever-changing world of YouTube. Start applying these methods today, and watch your channel grow!