SoundCloud gives musicians and producers a strong platform to share their music and interact with listeners. Tracking your performance, refining your content strategy, and expanding your audience all depend on your ability to understand your SoundCloud metrics.
Although the desktop version is more commonly used to view statistics, the mobile app has strong analytics capabilities as well. To ensure that you can keep an eye on your progress while on the road, this article will show you how to view SoundCloud analytics on the mobile app.
Why track your SoundCloud stats?
Before we get into the details, it’s crucial to understand why tracking your SoundCloud data is so critical:
Performance Measurement:
Track plays, likes, reposts, and comments to gauge the popularity of your tracks.
Audience Insights:
Learn more about your listeners’ demographics and geographic locations.
Content Optimization:
Use insights to improve your future uploads, ensuring they resonate with your audience.
Engagement Monitoring:
Understand which tracks generate the most engagement and refine your strategy accordingly.
Accessing SoundCloud Stats on the Mobile App
To access your SoundCloud stats on a mobile device, utilize the SoundCloud app, which is available for both iOS and Android. To view your analytics, follow the steps below:
Step 1: Download and Install the SoundCloud App
Visit the App Store or Google Play Store:
Depending on your device, go to the respective app store.
Search for “SoundCloud”:
Use the search bar to find the SoundCloud app.
Download and install: Tap on the download button and install the app on your device.
Step 2: Log into Your SoundCloud Account
Open the App:
Tap on the SoundCloud icon to open the app.
Sign In:
Enter your email and password to log into your SoundCloud account. If you don’t have an account, you’ll need to sign up first.
Step 3: Access Your Profile
Tap on Your Profile Icon:
Usually located in the bottom right corner of the screen.
Navigate to Your Profile:
This will take you to your main profile page, where you can see your uploaded tracks, likes, playlists, and more.
Step 4: Open the Insights Tab
Locate the Insights Tab:
On your profile page, look for the “Insights” tab or the bar chart icon. This is where you’ll find your stats.
Tap on Insights:
This will open the analytics section of the app.
Understanding the SoundCloud Insights Dashboard
Once you’ve accessed the Insights tab, you’ll be presented with various statistics. Here’s a breakdown of the key metrics available:
1. Plays
Total Plays:
It shows the total number of times your tracks have been played.
Track-specific Plays:
It allows you to see how many plays each of your individual tracks has received.
Trends Over Time:
It displays a graph of your plays over a specified period, helping you identify trends.
2. Likes and Reposts
Total Likes:
It indicates the total number of likes across all your tracks.
Track-specific Likes:
Shows how many likes each track has received.
Reposts:
Tracks the number of times other users have reposted your tracks.
3. Comments
Total Comments:
Displays the total number of comments on your tracks.
Track-specific Comments:
It shows how many comments each track has received, helping you gauge engagement.
4. Followers
Total Followers:
It indicates the total number of SoundCloud followers on your profile.
New Followers:
Tracks the number of new followers gained over a specified period.
5. Geographic Data
Top Locations:
Provides insights into where your listeners are located globally.
Detailed Location Stats:
It allows you to drill down into specific countries or cities to see where your tracks are popular.
Using Insights to Improve Your SoundCloud Strategy
Tracking your stats is just the first step. Here’s how you can use this data to improve your SoundCloud strategy:
1. Identify Popular Tracks
Focus on What Works:
Analyze which tracks are getting the most plays, likes, and comments. Identify patterns or common elements that make these tracks popular and try to replicate this success in your future uploads.
2. Understand Your Audience
Demographics and Locations:
Use geographic data to tailor your content and marketing efforts to your audience. For example, if you have a significant number of listeners in a specific city, consider promoting your music more heavily in that area.
3. Optimize Posting Times
Peak Activity Periods:
Analyze when your tracks receive the most plays and engagement. Use this information to schedule future uploads during peak activity periods to maximize exposure.
4. Engage with Your Listeners
Respond to comments:
Engaging with your listeners by responding to their comments can increase loyalty and encourage more interaction.
Thank Your Followers:
Show appreciation to your new followers to build a stronger relationship and encourage continued support.
5. Promote Popular Content
Highlight Successful Tracks:
Use your most popular tracks in promotional campaigns to attract new listeners. Share these tracks on social media, include them in newsletters, and feature them on your profile.
Advanced Tips for Maximizing Your SoundCloud Stats
For those looking to dive deeper into their SoundCloud analytics, here are some advanced tips:
1. Use Third-Party Analytics Tools
Enhanced Data:
Consider using third-party analytics tools that offer more detailed insights and advanced features. Tools like Chart metrics or Sound charts can provide additional data points and more sophisticated analysis.
2. Collaborate with Other Artists
Expand Your Reach:
Collaborating with other artists can help you reach new audiences. Track the performance of these collaborations to see how they impact your stats.
3. Run Contests and Giveaways
Boost Engagement:
Contests and giveaways can increase engagement and attract new followers. Use your stats to measure the effectiveness of these campaigns.
4. Leverage SoundCloud Pro
Advanced Features:
SoundCloud Pro and Pro Unlimited accounts offer advanced insights and promotional tools. Consider upgrading if you’re serious about maximizing your SoundCloud presence.
Tracking your SoundCloud statistics with the mobile app is essential for any artist or content producer trying to expand their profile on the platform. Understanding your audience, recognizing popular content, and adjusting your strategy based on real-time statistics will help you improve your SoundCloud success significantly.
Whether you’re a new artist or an established creator, using SoundCloud’s mobile analytics tools can help you make better decisions and achieve your objectives.