Facebook remains one of the most popular platforms for businesses, influencers, and individuals to connect with their audience. But in 2025, finding the best time to post on Facebook can make a huge difference in the success of your content. Posting at the right time ensures maximum engagement, more visibility, and growth in your Facebook follower count.
This research will explore the best time to post on Facebook, supported by research and insights, and how you can use these timings to improve your results.
Why Does Posting Time Matter?
Posting on Facebook at the wrong time means your content might get lost in the crowd. Facebook algorithm prioritizes content based on user engagement, so you need to post when your audience is active.
When you post at the best time to post on Facebook, your content is more likely to appear at the top of their feeds, leading to:
- Higher likes, comments, and shares.
- Better chances of gaining new Facebook followers.
- Increased website traffic and conversions.
How to Determine the Best Time to Post on Facebook
General Guidelines
While every audience is different, some general trends have been observed for optimal posting times:
Weekdays Work Better:
Most people check Facebook during work breaks or after work hours.
Midweek Engagement Peaks:
Posts on Tuesdays, Wednesdays, and Thursdays tend to perform better.
Avoid Late Nights:
Posting late at night when most people are asleep results in lower engagement.
Analyze Your Audience
To find the best time to post on Facebook for your page, use Facebook Insights.
Access Insights:
Go to your page and click on “Insights.”
Check Active Times:
Under “Posts,” you’ll see when your audience is online.
Experiment:
Try posting at different times during peak hours and compare engagement.
By studying your audience, you can determine when your Facebook followers are most active and adjust your posting schedule accordingly.
The Best Times to Post Based on Industry
E-commerce and Retail
- For online stores and retailers, the best time to post on Facebook is:
- Tuesday and Thursday mornings (9 AM–11 AM).
- Lunchtime (12 PM–1 PM) on weekdays.
People often browse products during their lunch breaks or in the morning before work.
Media and Entertainment
If you’re in media or entertainment, consider these timings:
- Wednesday at 1 PM and Friday from 9 AM–11 AM.
- Evenings around 7 PM on weekends.
- This is when users are relaxing and looking for engaging content.
Technology and SaaS
- For tech companies, the best time to post on Facebook is:
- Tuesday and Wednesday between 2 PM and 4 PM.
- Early morning posts at 7 AM can also capture attention during commutes.
Non-Profit Organizations
Non-profits see the most engagement:
Monday to Friday, 10 AM–3 PM.
People are more inclined to interact during work hours when scrolling their feeds for inspiration or updates.
Food and Beverage
For food bloggers and businesses:
- Weekends at 10 AM when people plan their meals.
- Thursday evenings at 7 PM as users look for dining options or recipes for the weekend.
Best Days to Post on Facebook in 2025
Not all days are equal when it comes to Facebook engagement. Here’s a breakdown of the best days to post:
Tuesday:
Often cited as the top day for engagement.
Wednesday:
Consistently high engagement levels.
Thursday:
A great day for businesses and brands to connect with their audience.
Avoid Sundays
Sundays tend to have the lowest engagement rates, as people are typically spending time offline.
Posting Frequency Matters Too
Posting at the best time to post on Facebook is important, but how often you post matters too.
Small Businesses:
3–4 posts per week.
Large Brands:
1–2 posts daily.
Influencers and Creators: 5–7 posts per week for maximum visibility.
Posting too frequently can overwhelm your audience, while too few posts may lead to being forgotten.
How to Optimize Posts for Engagement
Even when you post at the best time to post on Facebook, it’s crucial to create engaging content. Here are tips to make your posts shine:
Use Eye-Catching Visuals
Visuals like high-quality images, videos, and infographics perform better than text-only posts.
Write Clear, Compelling Captions
Make your captions concise, engaging, and include a call to action (CTA). Example: “Check out our latest blog now!”
Leverage Hashtags
Using relevant hashtags can increase your post’s visibility, especially among non-followers.
Encourage Interaction
Ask questions, create polls, or host giveaways to engage your Facebook followers. For example: “What’s your favorite feature of our product? Comment below!”
Tools to Schedule Posts at the Best Time to Post on Facebook
Scheduling your posts ensures you never miss the optimal posting times. Use these tools to automate your Facebook schedule:
Facebook Creator Studio
A free tool that allows you to schedule posts, analyze performance, and manage your page.
Hootsuite
Ideal for scheduling posts across multiple platforms, including Facebook.
Buffer
Buffer helps plan and publish posts, offering insights into the best time to post on Facebook for your audience.
Common Mistakes to Avoid
Ignoring Analytics:
If you’re not analyzing post-performance, you may miss opportunities to optimize your timing.
Posting During Low Activity:
Avoid posting late at night or early morning when your audience is inactive.
One-Time Testing:
Audience behavior changes, so regularly reassess the best time to post on Facebook.
Trends to Watch in 2025
As Facebook evolves, so do user habits. Here are some trends to keep in mind:
Short Videos and Reels:
Videos are gaining popularity, so include them in your strategy.
Live Streaming:
Live videos have higher engagement rates, so consider incorporating them into your content plan.
Interactive Posts:
Polls, quizzes, and carousel posts are becoming increasingly popular.
By staying ahead of trends and combining them with optimal posting times, you’ll see an increase in engagement and grow your Facebook follower base.
Posting at the best time to post on Facebook can significantly impact your content’s performance. By understanding your audience, analyzing data, and staying consistent, you’ll not only see better engagement but also grow your Facebook followers.
In 2025, focus on testing different times, optimizing your content, and using scheduling tools to simplify your strategy. With the right approach, you can make Facebook an invaluable tool for reaching your goals!