LinkedIn, the world’s largest professional networking platform, constantly introduces features to help users enhance their profiles and build their brands. One such feature what is LinkedIn Creator Mode. But, you might be wondering, what is LinkedIn Creator Mode? In simple terms, it’s a special tool that LinkedIn introduced to help users who want to create and share more content. It’s designed for professionals, thought leaders, and influencers who want to increase their visibility on LinkedIn.
Knowing what is LinkedIn Creator Mode
What is LinkedIn Creator Mode is a setting you can turn on in your profile. When you enable this feature, it changes a few things about how your profile looks and works. The primary goal of what is LinkedIn Creator Mode is to help you attract more attention to the content you create and, in turn, grow your LinkedIn Followers.
By switching to Creator Mode, you’re telling LinkedIn that you’re someone who creates content regularly. This mode puts a greater emphasis on your posts, articles, and other activities. In fact, it shifts the focus from your job title and work history to the topics you share about. When someone visits your profile, instead of seeing your resume right away, they’ll first see the content you’ve shared and the topics you care about. This helps people quickly understand your interests and expertise.
Now that you have a basic idea of what is LinkedIn Creator Mode, let’s dive deeper into how it works and why it’s useful.
How LinkedIn Creator Mode Works
Once you turn on what is LinkedIn Creator Mode, several changes happen to your profile to highlight your content creation efforts:
Follow Button Becomes Primary:
Usually, when someone visits your LinkedIn profile, they see a “Connect” button. But in Creator Mode, this changes to a “Follow” button. This encourages people to follow your updates instead of just connecting with you. More LinkedIn Followers means more visibility for your content.
Featured Hashtags:
In what is LinkedIn Creator Mode you can choose up to five hashtags that represent the topics you create content about. These hashtags appear on your profile, so people know exactly what you’re posting about. It also makes it easier for LinkedIn to show your content to the right audience.
Content Focus:
Your profile rearranges itself to put more emphasis on your content. For example, your Activity section, which shows all your posts, gets moved to a more prominent position. This means people visiting your profile will first see your latest posts, articles, and videos, helping them engage with your content right away.
Follower Count Display:
If you have a significant number of LinkedIn Followers, LinkedIn will display this count prominently on your profile. This feature helps you showcase your influence and credibility in your field.
Access to LinkedIn Live and Newsletters:
When you turn on what is LinkedIn Creator Mode, you also get access to features like LinkedIn Live (which allows you to broadcast live videos) and LinkedIn Newsletters (which enables you to send regular updates to your followers). These tools help you engage more deeply with your LinkedIn Followers.
Benefits of what is LinkedIn Creator Mode
Now that we’ve covered what is LinkedIn Creator Mode, let’s talk about the benefits of using it. If you’re someone who wants to build a brand, reach a larger audience, or establish yourself as a thought leader, LinkedIn Creator Mode can offer several advantages:
Increased Visibility:
When you use Creator Mode, LinkedIn prioritizes your content, helping it reach more people. Since your profile emphasizes your posts, it’s easier for people to see and engage with your content. This can help you grow your LinkedIn Followers more quickly.
Build a Follower Base:
As mentioned earlier, LinkedIn Creator Mode changes the “Connect” button to a “Follow” button. This subtle change encourages more people to follow you instead of just connecting. The more LinkedIn Followers you have, the more visible your content becomes, leading to even greater engagement.
Showcase Expertise:
When you create valuable content around your industry or area of expertise, LinkedIn Creator Mode helps you highlight it. By consistently posting about specific topics, you establish yourself as an expert, attracting more followers who are interested in what you have to say.
Engage with Followers:
With access to LinkedIn Live and LinkedIn Newsletters, you have more ways to interact with your followers. Live videos allow you to connect with your audience in real-time, while newsletters let you send regular updates and insights directly to their inbox. Both of these features help build stronger relationships with your LinkedIn Followers.
Grow Your Network Organically:
Instead of randomly connecting with people, Creator Mode helps you attract followers who are genuinely interested in the topics you talk about. This leads to more meaningful connections and a more engaged follower base.
How to Enable LinkedIn Creator Mode
Turning on LinkedIn Creator Mode is easy. Here’s a simple guide to help you get started:
Go to Your Profile:
Log in to LinkedIn and click on your profile picture to access your profile page.
Scroll Down to Creator Mode:
Scroll down to the “Resources” section on your profile. There, you’ll see an option for Creator Mode.
Turn on Creator Mode:
Click “Creator Mode” and toggle it to “On.”
Add Hashtags:
LinkedIn will prompt you to add up to five hashtags that represent the topics you post about. Choose hashtags that align with your content and expertise.
Save Your Settings:
Once you’ve added your hashtags, click “Save,” and you’re all set!
Tips for Making the Most of LinkedIn Creator Mode
Simply turning on LinkedIn Creator Mode isn’t enough. You also need to put effort into creating and sharing valuable content regularly. Here are some tips to help you maximize the benefits of this feature:
Be Consistent:
Regularly posting quality content is key to growing your LinkedIn Followers. Make a content plan and stick to it. Whether it’s sharing industry news, writing articles, or creating videos, consistency will help you gain more visibility.
Engage with Your Audience:
Don’t just post and forget. Engage with your audience by responding to comments, sharing insights, and joining discussions. This interaction will help you build stronger connections with your followers.
Use LinkedIn Live:
If you have access to LinkedIn Live, consider hosting live events or Q&A sessions. Live videos are a great way to engage with your audience in real-time and grow your LinkedIn Followers.
Optimize Your Hashtags:
Choose hashtags that accurately reflect the topics you cover. This will help LinkedIn show your content to the right people, leading to more engagement and followers.
Leverage LinkedIn Newsletters:
Sending out a regular newsletter is a great way to stay top of mind with your followers. You can use this feature to share insights, tips, and updates with your audience.
Should You Turn on LinkedIn Creator Mode?
After understanding what LinkedIn Creator Mode is, you might be wondering if it’s the right feature for you? LinkedIn Creator Mode is ideal if you’re someone who regularly creates and shares content. If you’re looking to grow your brand, increase your LinkedIn Followers, or position yourself as an expert in your field, this feature can be highly beneficial.
What is LinkedIn Creator Mode? It’s a powerful tool designed to help professionals, influencers, and thought leaders create and share content more effectively on LinkedIn. By turning on LinkedIn Creator Mode, you can increase your visibility, build your brand, and grow your LinkedIn Followers.
If you’re serious about building your professional presence on LinkedIn, Creator Mode is worth considering. It helps you showcase your expertise, engage with your audience, and expand your reach in meaningful ways. Just remember, the key to success with what is LinkedIn Creator Mode is consistent, high-quality content that resonates with your audience.