LinkedIn is one of the most popular social networking platforms for professionals worldwide. It allows users to connect, network, and grow their careers. While the free version of LinkedIn offers many great features, there’s also a paid version called LinkedIn Premium. If you’re wondering what is LinkedIn Premium, this blog will provide all the answers, including why it might be useful for you.
We will explain what is LinkedIn Premium, the different types of Premium plans, the benefits of using it, and how it can help you gain LinkedIn followers.
What is LinkedIn Premium?
To start with the basics, what is LinkedIn Premium is a subscription-based service offered by LinkedIn that provides additional tools and features to help you improve your professional presence. These features are tailored to individuals seeking jobs, professionals looking to advance their careers, and businesses aiming to expand their reach.
What is LinkedIn Premium, you gain access to tools that are not available with the free LinkedIn account. These tools help you connect with more professionals, apply to jobs more effectively, and even stand out to recruiters. Whether you are a job seeker, recruiter, or business owner, LinkedIn Premium has something for everyone.
Types of LinkedIn Premium Plans
Now that you know what is LinkedIn Premium, it’s important to understand the different types of Premium plans. LinkedIn offers four main subscription options to fit the needs of its diverse user base:
- LinkedIn Premium Career
- LinkedIn Premium Business
- LinkedIn Sales Navigator
- LinkedIn Recruiter Lite
LinkedIn Premium Career
What is LinkedIn Premium is known as Career plan designed for job seekers who want to stand out among other applicants. It includes features like:
InMail messages:
With this feature, you can send direct messages to recruiters, hiring managers, or anyone outside your network.
Who viewed your profile:
You can see a full list of people who have viewed your profile in the last 90 days.
Job insights:
Learn how you compare to other job applicants and get details about the skills and qualifications needed for specific roles.
Learning platform:
Access to LinkedIn Learning, where you can complete courses on a wide range of professional skills.
LinkedIn Premium Business
If you’re focused on growing your business and gaining more LinkedIn followers, the LinkedIn Premium Business plan may be the best option. It includes:
InMail messages:
Send messages to anyone on LinkedIn, even if they aren’t part of your network.
Advanced search filters:
This feature helps you find the right contacts and companies faster.
Company insights:
Get detailed information on company growth, hiring trends, and more to help you make informed business decisions.
LinkedIn Learning:
You also get access to LinkedIn Learning to improve your business skills.
LinkedIn Sales Navigator
The LinkedIn Sales Navigator is perfect for sales professionals who want to grow their client base. This plan provides:
Advanced lead searches:
Find potential customers more easily with advanced search options.
Lead recommendations:
LinkedIn suggests leads based on your sales preferences.
InMail messages:
You can send messages to potential leads without being connected.
LinkedIn Recruiter Lite
For recruiters who want to find the best candidates, LinkedIn Recruiter Lite offers tools like:
Advanced search tools:
Narrow down candidates with specific skills or qualifications.
Candidate tracking:
Keep track of job applicants and manage your hiring process within LinkedIn.
InMail messages:
Reach out directly to candidates who are not in your network.
Benefits of LinkedIn Premium
Now that we have covered the types of plans, let’s explore why upgrading to LinkedIn Premium is beneficial. Here are the top benefits:
Access to LinkedIn Learning
What is LinkedIn Premium gives you access to LinkedIn Learning, a massive library of courses and tutorials that help you develop professional skills. Whether you want to learn coding, improve communication skills, or dive into business management, LinkedIn Learning has something for everyone.
InMail Messages
What is LinkedIn Premium, you can send InMail messages to people who are not in your network. This feature is especially useful for job seekers, business owners, and sales professionals who want to connect with potential employers, clients, or candidates. InMail messages allow you to make connections that can advance your career or business.
See Who Viewed Your Profile
If you’re wondering who’s been checking out your LinkedIn profile, LinkedIn Premium gives you more insights. You can see a full list of people who have viewed your profile in the last 90 days. Knowing who viewed your profile is valuable because it helps you identify potential job opportunities, clients, or collaborators. It can also help you grow your LinkedIn followers by allowing you to reach out and connect with these individuals.
Advanced Search Filters
For those who use LinkedIn to find potential clients, customers, or job candidates, What is LinkedIn Premium offers advanced search filters. These filters allow you to target specific industries, job titles, companies, and more, which can save you time and improve the quality of your search results.
Job Application Insights
If you’re using LinkedIn Premium to apply for jobs, you’ll get valuable insights into the job application process. You can see how your skills and qualifications stack up against other applicants. This information helps you make better decisions when applying for jobs and preparing for interviews.
Profile Visibility
What is LinkedIn Premium, your profile stands out more. When you apply for jobs, your application will be labeled as a “featured applicant,” which increases your chances of being noticed by recruiters. This can help you get more job offers or business opportunities.
How LinkedIn Premium Helps You Gain More LinkedIn Followers
One of the indirect benefits of LinkedIn Premium is that it helps you build a stronger network and gain more LinkedIn followers. Here’s how:
Increased Visibility
By using advanced search filters and sending InMail messages, you can connect with more people who are relevant to your industry. The more you engage with others on LinkedIn, the more likely they are to follow you. Plus, having a LinkedIn Premium account increases your visibility, as your profile appears more often in searches.
Improved Content Reach
What is LinkedIn Premium, your posts, articles, and updates are more likely to be seen by a larger audience. This can help you grow your LinkedIn followers by attracting people who are interested in your industry or content.
Building Trust and Authority
Having a LinkedIn Premium account shows that you are serious about your professional presence. People are more likely to trust and follow profiles that are well-maintained and active, which helps you gain more LinkedIn followers over time.
How to Get LinkedIn Premium
If you’re ready to upgrade to LinkedIn Premium, the process is simple:
- Log in to your LinkedIn account.
- Click on the “Me” icon at the top of your LinkedIn homepage.
- Select “Try Premium for Free” from the dropdown menu.
- Choose the Premium plan that best suits your needs.
- Follow the prompts to complete your purchase.
- LinkedIn offers a 1-month free trial for Premium plans, so you can test the features before committing.
By now, you should have a clear understanding of what is LinkedIn Premium and how it can benefit you. Whether you’re looking for a job, growing your business, or expanding your network, LinkedIn Premium offers valuable tools to help you succeed.
With features like InMail messages, advanced search tools, and access to LinkedIn Learning, LinkedIn Premium enhances your LinkedIn experience. Plus, it can help you gain more LinkedIn followers and build a stronger professional network.